Senior Art Director

ID
2020-4031
Category
Creative Services
Employment Type
Regular Full-Time
Location
US-NY-New York

Summary

Develops and executes creative marketing ideas to solve client challenges. Focuses on the visual side of the creative product, including design, layout, type, photography, color and overall visual esthetics. Collaborates primarily with a copywriter to generate ideas and create concepts and visual designs that are on strategy, on brand and achieve client objectives. Mentors and develops junior team members.

What You'll Do

  • Attend project kick-off meetings with senior creative team members, account, strategy, and project management, serving as an expert on the client brand, creative strategy and concepting
    • Take notes based on creative brief discussed
    • Ask clarifying questions to understand the assignment and any specific creative requests
    • Confirm role on the project
  • Participate in creative brainstorms
    • Provide input on concepting ideas based on knowledge of current trends, pop culture, and current and past design themes
    • Bring own ideas to meeting and share with team
    • Build upon other participants’ ideas
    • Constructively critique ideas discussed
  • Partner with a copywriter to design and create agreed upon concept per brainstorm meeting
    • Create designs based on strategy, target audience, brand, brand guidelines and retailer
    • Design logos and sketch out ideas or layouts
    • Search for photos to be used in the design
    • Identify the correct font and imagery that works best with the idea
    • Understand usage rights of purchased items, such as stock photography and fonts
    • Use color appropriately to facilitate the idea or direct the eye
    • Work within the industry standards and follow company procedures and protocol
  • Present work internally to the senior creative team members for review and externally to the client in concept presentations
  • Further explore and/or revise concept per creative lead’s direction, interpreting feedback and adjusting design accordingly while ensuring it’s on strategy
  • Work with production, directors, photographers, illustrators and/or editors throughout the production process to achieve the desired creative product as concepted
  • Prepare and package files for transfer to the next phase (i.e. transitioning a file to the studio)
  • Review creative concepts and designs of junior teams and provide feedback and recommendations on how to improve the work

Our Ideal Candidate

  • Solid understanding of advertising and marketing principles
  • Functional knowledge of typography, layout and design principles
  • Knowledge of current trends, pop culture, current and past design themes
  • Able to communicate clearly, thoroughly and succinctly both verbally and in writing; can clearly articulate an idea and the reason(s) behind a specific creative direction
  • Strong presentation skills; able to present creative work, clearly explaining the assignment, creative strategy, creative idea and how it accomplishes the client’s objectives
  • Able to accept constructive feedback and apply in work
  • Current knowledge and understanding of where and how people interact with media, including at home, on the go, while shopping, mobile, broadcast, print, event, etc.
  • Collaborates well with others, demonstrated by partnering with other creatives to successfully brainstorm and concept ideas
  • Anticipates potential problems and obstacles to project success, communicates concerns and develops solutions
  • Able to provide actionable constructive feedback

Must Haves

  • Bachelor’s degree in advertising, design or relevant field
  • 5-7+ years of experience as an art director, preferably in an agency or in-house creative department
  • Proficient in Adobe Creative Suite applications

Who We Are

Geometry is WPP’s end-to-end Creative Commerce Agency. We create engaging new commerce experiences at the moments that matter to unlock commercial growth. We believe the space of Commerce holds the most untapped creative potential to grow companies, brands and people. Our Living Commerce® operating system, allows us to understand how, when and why people buy – to deliver the most innovative and valuable commerce experiences across Retail, Experience, Design and Innovation. We do this in 54 cities across 40 markets, everywhere commerce touches lives – this is end-to-end. Find out more about us at www.geometry.com. 

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