• Search Engine Marketing Manager

    ID
    2019-3564
    Category
    Media
    Employment Type
    Regular Full-Time
    Location
    US-NY-New York
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    Imaginative, Effective, Influential. We search worldwide for exceptional people from all backgrounds infused with these qualities. We don’t have jobs to fill; we have careers to build. Our business is transforming brand equity into action. Changing behaviors and changing expectations that people have of brands inspired our existence; and continues to influence everything that we do today. We’re always looking for hard working, passionate, brand-focused experts who want to join us as we transform the way we inspire people to buy well.

    Summary

    Geometry Global is searching for a strong SEM (Paid Search) Manager. The Manager of Search Engine Marketing is an exciting opportunity to lead SEM efforts on high profile brands, with multi-million dollar budgets.This role specifically focuses on an account in the canine/feline pharma category.

     

    The Manager will craft the long-term SEM strategy while engaging in direct optimizations.This position includes client interaction both via phone and in person. This is a chance to impact the investments, strategy, buy management and reporting of the paid search tactic.

     

    What You'll Do

    • Manage SEM campaigns for various consumer product clients
    • Keyword Research and Ad Copy Development
    • Manage and maintain SEM budgets or SEM spend summaries
    • Track and analyze campaign data to achieve client goals
    • Pull data and consolidate with insights for weekly media reports for the clients
    • Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
    • Conduct forecasting for annual and monthly client budgets
    • Ensure best practice and innovation in all paid search activities
    • Proactively seek out new opportunities and make recommendations to grow SEM campaigns through new ad groups, ad copy testing, landing page optimizations, and keyword expansion
    • Liaise with other channels – Digital, Social, TV etc.
    • Present the results to internal stake holders as well as clients
    • Proactively work with cross-functional teams to build and deliver client reporting
    • Liaise with cross functional teams to build in-depth knowledge of business objectives and product mix to identify media/SEM growth opportunities
    • Stay current with new advances in search engine marketing 

    Our Ideal Candidate

    • Strong Google AdWords, Bing AdCenter campaign management experience including bid management, ad copy writing, keyword selection
    • Google Adwords or Bing AdCenter Certification a plus
    • Strong grasp of Google Analytics – ability to understand tracking, pull reports
    • Experience with Marin Software, Kenshoo or Acquisio preferred
    • Direct client interaction either via phone discussions or in-person presentation
    • 3 years + of experience working with mid-large campaigns (i.e. budgets of $250,000+)
    • SEO experience a plus

     

    Who We Are

    Geometry is the world’s largest and most international brand activation agency. We drive conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Some of our clients are big hitters like Unilever, Kimberly-Clark, and Mondelez. Geometry is a WPP company. (NASDAQ: WPPGY). www.geometry.com 

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