• Retail Strategist

    ID
    2018-3183
    Category
    Strategy & Planning
    Employment Type
    Regular Full-Time
    Location
    US-MN-Minneapolis
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    Imaginative, Effective, Influential. We search worldwide for exceptional people from all backgrounds infused with these qualities. We don’t have jobs to fill; we have careers to build. Our business is transforming brand equity into action. Changing behaviors and changing expectations that people have of brands inspired our existence; and continues to influence everything that we do today. We’re always looking for hard working, passionate, brand-focused experts who want to join us as we transform the way we inspire people to buy well.

    Summary

    The Retail Strategist leads and leverages client research, secondary tools, social observations and agency intelligence against client business. This person owns and maintains all intelligence in a fluid shopper/retailer knowledge and intelligence library. He/she ensures agency success by utilizing the appropriate planning tools and research to help teams and clients appropriately leverage retailer intelligence, trends and priorities for planning purposes.

    What You'll Do

    • Develop and maintain expertise with key strategies of top 10-20 retailers in US
    • Maintain expertise with key retailer’s strategies/priorities and provide guidance for application of this expertise within key client’s business
    • Represent the voice of the retailer and its shoppers within the agency to articulate shopper communication priorities
    • Demonstrate the agency’s depth of expertise within retail strategy and activation
    • Provide internal teams and client with regularly updated intelligence for top retailer’s go-to-market strategies
    • Partner with agency teams to understand client requests and ensure the necessary information is received to deliver on requests
      • Attend and participate in agency meetings
      • Follow through on requested deliverables within specified timelines with client, agency business, and project objectives in mind
      • Work with client’s internal brand, sales, customer and insights teams in the development of activation programs that will work in the retail space
      • Provide expertise to agency teams and clients with key retailers strategies and priorities and provide guidance for application of this expertise within client’s business
    • Contribute to and prepare key elements for briefing sessions and ongoing work and brief the creative team
      • Utilize the appropriate planning tools to identify information to help the client or account teams best address planning requests
      • Research facts sourced from client-owned, third party/syndicated sources
      • Distill facts into key relevant background information to inform the creative brief
      • Define project opportunity and specific insight with most important behavioral points of influence
      • Work with planning and account team to draft/refine the pivotal brief for creative kick-off
      • Brief the creative team
      • Bring supporting research documentation to all creative briefings
      • Collaborate across departments to help teams during project kick-offs
    • Work with Senior Strategists to conduct and analyze research related to programs and ad hoc requests; combine key case studies into general support documentation
    • Read and interpret Simmons, Kantar, Mintel, Path to Purchase data to communicate facts and findings to assigned client team(s).
    • Enter time reports once a week, at a minimum, and expense reports within 10 days of incurred expense
    • Handle other duties as assigned by supervisor

    Our Ideal Candidate

    • Bachelor’s degree in Advertising, Marketing, Communications, behavioral studies field or the equivalent combination of education and experience
    • 2-3 years of experience in at least one aspect of strategic planning or related field
    • Applied experience with database tools and systems such as Simmons, Kantar, or equivalent
    • Working knowledge of key priorities, retailer-specific guidelines, and strategic initiatives of top retailers
    • Proactive approach, demonstrated through actions such as:
      • Identifying opportunities and solutions to be helpful without being prompted
      • Looking for and taking on additional work during lull periods
      • Working with Account teams to identify opportunities to address client needs outside of client requests
    • Understanding of human behavior and how it impacts shopper decision making
    • Ability to communicate clearly, thoroughly and succinctly both verbally and in written form to build relationships internally and with the client teams
    • Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations
    • Can present material in a logical and strategic manner tailored to the audience
    • Strong attention to detail and organization, demonstrated through actions such as:
      • Effectively proofing own and others work to ensure accuracy
      • Actively and effectively managing timelines and deliverables of multiple projects and ad hoc requests simultaneously to meet pre-determined deadlines

    Who We Are

    Geometry is the world’s largest and most international brand activation agency. We drive conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Some of our clients are big hitters like Unilever, Kimberly-Clark, and Mondelez. Geometry is a WPP company. (NASDAQ: WPPGY). www.geometry.com 

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