• Junior Retail Strategist

    ID
    2018-3023
    Category
    Strategy & Planning
    Employment Type
    Regular Full-Time
    Location
    US-IL-Chicago
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    Attention challengers of normal. We need curious people. The kind of people who know that ideas sometimes have to be wrestled to the ground and other times taken out for dinner. We need people to make ideas that move people. Is it fun? Yep. Is it hard work? Yep. We have good coffee. We will pay you. You will grow. Come on in, the water is fine.

    Summary

    Discovers facts and data that influence behavior to inform strategy. Extracts cultural and social trends, category truths and behaviors (motivators and barriers), to help lay the strategic foundation of our client initiatives. Uses the appropriate planning tools and research to help teams and clients appropriately leverage retailer intelligence, trends and priorities for planning purposes.

    What You'll Do

    • Participate in and support client annual planning and individual project planning by:
      • leveraging client research, secondary research tools, social observations and other agency intelligence to inform understanding of the culture and consumer/shopper (i.e. mindset, shopping/buying behavior, media/message impact, etc.)
      • supplying strategy directors with category specific data and trends to answer client and internal requests
    • Ensure consistency, availability, and accuracy of internal planning resources to be utilized by agency teams
      • Revise documents as updates and changes arise
      • Organize documents in a central place that is accessible
      • Respond to requests for access to materials and recommend appropriate resources
    • Manage relationships and communication with key planning/research vendors and WPP partner agencies; serve as the expert on each vendor’s/partner’s capabilities and expertise
    • Manage agency’s process for competitive, category and channel reviews for assigned clients
      • Source relevant data points
      • Manage the scope and deliverable
      • Compile learning summary and report findings
      • Socialize learnings across agency teams
    • Read and interpret Simmons, Kantar, Mintel, Path to Purchase data to communicate facts and findings to assigned client team(s)
    • Monitor retail and consumer news and provide updates to the broader strategy team and assigned client team(s)
    • Support development of agency’s proprietary published research by gathering research topics impacting activation and commercial marketing and conducting research
    • Participate in internal agency meetings, record activity and next steps, and distribute to attendees and relevant team members
    • Enter time reports once a week, at a minimum, and expense reports within 10 days of incurred expense
    • Handle other duties as assigned by supervisor

    Our Ideal Candidate

    • Bachelor’s degree in advertising, marketing, communications or behavioral studies field such as sociology, psychology or anthropology
    • 1-2 years of advertising/marketing experience (internship considered); preferably in an agency
    • Basic knowledge of planning database tools and systems such as Simmons, Kantar and equivalent; ability to identify appropriate planning tool based on situational need
    • Foundational knowledge of the client’s business, objectives, products and category
    • Basic knowledge of the key priorities, guidelines, and strategic initiatives of top retailers
    • Ability to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in written form; follow up on outstanding issues; ask relevant questions
    • Ability to build relationships and collaborate across teams, departments and vendors to successfully accomplish work
    • Proactive approach, demonstrated by seeking out opportunities to help unprompted and/or taking on additional work during lull periods
    • Strong attention to detail and organization, demonstrated through actions such as:
      • Effectively proofing own and others work to ensure accuracy
      • Actively and effectively managing timelines and deliverables of multiple projects and ad hoc requests simultaneously to meet pre-determined deadlines
      • Developing and archiving all key project documents in an easy to identify format for historical reference
    • Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint and Outlook

    Who We Are

    We make inspiring creative. It’s not always the kind of work that hangs in a gallery, but it’s the kind that inspires people to buy well. We are an enterprise of thinkers and tinkerers armed with tools you won’t find anywhere else. We work hard. We play hard. We make rules. We break rules. We win awards that make our clients happy and your friends jealous. We will help move your career forward. We will challenge you, and we will celebrate successes with you. 
     
    Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Some of our clients are big hitters like Unilever, Kimberly-Clark, and Mondelez. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com 

    Geometry Global is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs. With the high volume of replies, we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience.

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