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VP, Strategy

VP, Strategy

ID 
2017-2654
Category 
Strategy & Planning
Employment Type 
Regular Full-Time
Location 
US-IL-Chicago

More information about this job

Summary

We are looking for a brilliant misfit; one who relishes in being a brave strategic stalwart in helping generate award-winning, thought-provoking, behavior-changing, envy-creating, parental-pride-inducing ideas and experiences; one who cares little of the medium where those ideas manifest except to the extent they be amazing, effective, action-oriented, and behavior-changing. The right candidate is versant in multiple aspects of strategy and planning, a relentless integrated marketing disciple, who prefers not to be pigeonholed as one particular type of planner or thinker.

 

This is a unique opportunity to join the world’s largest and most effective activation agency on high-profile accounts in the network. While we are leaders in shopper and experiential marketing, the expectations of the right person include helping push us to transcend retail by creating engaging experiences that turn intent into action when it matters most.

 

We are looking for the right person who has a penchant for behavioral economics, psychology, sociology, data, retail environs, and unearthing unique consumer and shopper knowledge; one who has a passion for being a collaborator, culture vulture, trend spotter, creative muse, problem solver, story teller, and good human being.

What You'll Do

RESPONSIBILITIES:

  • Inspiration leader to the client, brand and customer teams, representing the voice of humans who shop, the barriers they face, the things they desire, and drivers to succeeding with winning them over
  • Lead the development of a focused strategy bolstered by insights across the entire purchase decision journey, including ecommerce and mobile shopping insights
  • Lead the articulation of the strategy in a creative and compelling manner
  • Lead the need, methodology, and development of foundational research initiatives and measurement plans for key client initiatives 

THE WORK:

  • Lead strategic direction for key client projects, overseeing and providing direction to a multi-functional team
  • Work closely with client brand, sales, customer and insights teams in the development of ideas that will work in the retail space
  • Work to align retailer segments against brand/manufacturer segments
  • Ensure creative delivers against requirements of brand and customer communications
  • Represent the voice of the shopper to the consumer agency to articulate shopper communication priorities
  • Write inspirational, well-crafted creative briefs
  • Write and present strategic story and support materials
  • Work with client to develop program measurement metrics
  • Become an indispensable and inspirational partner to the client
  • Lead and maintain close working relationships with sister agencies to rally the entire organization around solving client business questions

Our Ideal Candidate

A successful VP, Strategy will have:

  • BA or equivalent
  • 12+ years of experience overall with the majority being on the agency side
  • The presence to capture and hold a room
  • Excellent management skills
  • Interpersonal skills to selflessly inspire and elevate the work of those around them, and to work with different disciplines, resources, and personalities seamlessly
  • The capacity to be involved, and to be a hands-on leader on more than one business
  • The ability to know a great idea when they see it, and to know when and how to make it better
  • A clear understanding of the what, when, where, why, and how of integrated activations, and the drive and skills to orchestrate their application correctly for the good of an idea
  • A clear comfort level with using data as a tool for creative inspiration and activation
  • Curious, active, unconventional, and brilliant thinking
  • Strong communication and storytelling skills – especially with writing and presenting
  • Natural leadership with clients and internal teams
  • The ability to deftly tap into and apply the cultural context of the world we live in
  • The experience in and/or the command of ALL the ways brands connect with people in today’s world – traditional, digital, event, in-store, etc.
  • A respectful but provocative attitude, always questioning and pushing thinking, but knows when to land the plane
  • The ability to marry the dark arts of planning with the hard facts and data that underpin marketing most effectively today.
  • Self-awareness, empathy, resilience, and lateral thinking are a must.

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