Attention challengers of normal. We need curious people. The kind of people who know that ideas sometimes have to be wrestled to the ground and other times taken out for dinner. We need people to make ideas that move people. Is it fun? Yep. Is it hard work? Yep. We have good coffee. We will pay you. You will grow. Come on in, the water is fine.
The Direct-to-Consumer / Channel Plan Strategist will be a remarkable thinker with a proven track record in launching new-to-market brands or categories within the Canadian consumer environment through 1-2-1 Network Marketing programs. A professional that has coordinated and mastered direct to consumer sales and marketing strategies aimed at educating consumers, inducing trial and achieving full product adoption at mass scale.
Function as the primary liaison to internal resources, championing all content and digital strategy.
Operational lead and collaborator with innovative category redefining media and channel partners.
Take the lead in evaluating the alignment of national programs, tactics, and media plans ensuring proper execution.
Identify and share opportunities on how to develop proprietary strategic planning tools and research.
Own the development of planning bids, proposals, whilst managing the scope and deliverable through out.
Select appropriate frameworks, tools and approaches to use in solving complex client problems.
Support the completion of the learning summary / reporting of findings ensuring socialization of learning across agency teams.
Lead executive / expert interviews and client presentations.
Contribute to business development and thought leadership activities.