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Channel Plan Strategist

Channel Plan Strategist

ID 
2017-2623
Category 
Strategy & Planning
Employment Type 
Regular Full-Time
Location 
CA-QC-Montreal

More information about this job

 

Attention challengers of normal. We need curious people. The kind of people who know that ideas sometimes have to be wrestled to the ground and other times taken out for dinner. We need people to make ideas that move people. Is it fun? Yep. Is it hard work? Yep. We have good coffee. We will pay you. You will grow. Come on in, the water is fine.

Summary

The Direct-to-Consumer / Channel Plan Strategist will be a remarkable thinker with a proven track record in launching new-to-market brands or categories within the Canadian consumer environment through 1-2-1 Network Marketing programs. A professional that has coordinated and mastered direct to consumer sales and marketing strategies aimed at educating consumers, inducing trial and achieving full product adoption at mass scale.

What You'll Do

Function as the primary liaison to internal resources, championing all content and digital strategy.

 

Operational lead and collaborator with innovative category redefining media and channel partners.

 

Take the lead in evaluating the alignment of national programs, tactics, and media plans ensuring proper execution.

 

Identify and share opportunities on how to develop proprietary strategic planning tools and research.

 

Own the development of planning bids, proposals, whilst managing the scope and deliverable through out.

 

Select appropriate frameworks, tools and approaches to use in solving complex client problems.

 

Support the completion of the learning summary / reporting of findings ensuring socialization of learning across agency teams.

 

Lead executive / expert interviews and client presentations. 

 

Contribute to business development and thought leadership activities.

Must Haves

  • 9 - 15 years experience with proven 360° consumer product launches nationally within the Canadian and wider North American market.
  • Proven experience as a channel strategist as well as robust touch point planning experience with a focus on the development of direct to consumer marketing models and a strong focus on implementation of category and product education activities whilst achieving robust sales targets.
  • Demonstrated domain knowledge and expertise in a range of skills, such as business model development, financial modeling, product portfolio planning, organizational strategy, channel and go-to-market models, customer / market research etc.
  • Experience in regulated categories like pharmaceuticals / alcohol or experience in launching first-to-market brands will be a bonus.
  • Experience in creating cultural moments / movements through clutter cutting direct to consumer marketing activities will be advantageous
  • Proven experience in leveraging Digital, PR and influencer management as part of the overall marketing channel deployment mix will be a key asset 

 

Who We Are

We make inspiring creative. It’s not always the kind of work that hangs in a gallery, but it’s the kind that inspires people to buy well. We are an enterprise of thinkers and tinkerers armed with tools you won’t find anywhere else. We work hard. We play hard. We make rules. We break rules. We win awards that make our clients happy and your friends jealous. We will help move your career forward. We will challenge you, and we will celebrate successes with you. 
 
Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Some of our clients are big hitters like Unilever, Kimberly-Clark, and Mondelez. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com 

Geometry Global is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs. With the high volume of replies, we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience.

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