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VP, Retail Strategy

VP, Retail Strategy

Strategy & Planning
Employment Type 
Regular Full-Time

More information about this job


Attention challengers of normal. We need curious people. The kind of people who know that ideas sometimes have to be wrestled to the ground and other times taken out for dinner. We need people to make ideas that move people. Is it fun? Yep. Is it hard work? Yep. We have good coffee. We will pay you. You will grow. Come on in, the water is fine.


The VP, Retail Strategy functions as the primary liaison for internal client teams and strategy teams. Provides counsel and guidance to account teams on how to solve business issues by providing strategic thinking and recommendations as they relate to client needs/ objectives. Ensures agency success by overseeing all required strategy activities to ensure needed resources are obtained, deliverables are provided, and deadlines are met.

What You'll Do

  • Function as primary liaison to internal clients (e.g. account and creative teams) on behalf of the strategy team with regard to strategic and tactical decisions
  • Ensure the strategies for national and channel or retailer-specific shopper marketing programs deliver against client needs
  • Interact with relevant agency departments to ensure deliverables for all active programs can be completed within specified timelines
  • Work with resource management and senior account and planning teams to ensure coverage for deliverables for future programs
  • Partner with senior account team(s) for development of the proposal/deck presentations
  • Work with senior account team to define key strategic issues and their impact on the client/agency objectives and support preparation of key elements for briefing sessions
  • Utilize the appropriate strategy tools to identify information to help the client or account teams best address planning requests
  • Distill facts into key relevant background information to inform the creative brief
  • Support briefing the creative team with channel / retailer specific intelligence
  • Define project opportunity and specific insight with most important behavioral points of influence
  • Work with planning and account team to draft/refine the pivotal brief for creative kick-off
  • Establish the strategic tone and direction for client deliverables and communicate to account and planning teams
  • In partnership with senior account team, present recommendations, identified strategies, and final programs to the client
  • Take the lead in evaluating the alignment of national programs, tactics, and media plans with the agreed-upon strategies and suggest alternative options to ensure agreed-upon strategies are aligned with program execution
  • Provide channel-specific knowledge to internal teams and external clients, related to e-commerce channel, specifically in-depth knowledge of how to successfully work with Amazon; including knowledge of the competitive environment within which Amazon competes
  • Provide guidance to strategy team on opportunities and suggestions for developing proprietary strategic planning tools and research
  • Oversee the development of planning bids and proposals as needed
  • Review proposals drafted for internal survey projects
  • Oversee proposal development
  • Approve and finalize cost estimates and other details for project plans and timelines
  • Ensure the process through which the agency completes competitive/category/channel reviews is completed by strategy team
  • Partner with Strategists to manage the scope and deliverable; ensure plan is in place and deadlines are met
  • Oversee/ensure socialization of learning across agency teams
  • Provide constructive evaluation of strategic documents and offer appropriate direction to junior strategy team members
  • Lead development of direct reports through mentorship, coaching and ongoing performance feedback and identification of learning opportunities
  • Enter time reports once a week, at a minimum, and expense reports within 10 days of incurred expense
  • Approve time for team once a week, at a minimum, and approve expenses within 2 days of receipt

Our Ideal Candidate

  • Bachelor’s Degree in Marketing, Advertising, a behavioral science field and/or retail-oriented marketing such as category /trade management, sales or shopper marketing
  • 10-12+ years of Strategic Planning experience within the disciplines of shopper, brand, or sales strategy within an agency setting or within a retailer
  • 2-5 years’ experience working with(in) Amazon
  • Shopper and Customer/Trade marketing experience within the retail landscape (5+ years)
  • Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent
  • Comprehensive knowledge of key priorities, retailer-specific guidelines, and strategic initiatives of top retailers
  • Ability to identify appropriate planning tool based on situational need and client requests as demonstrated by:

o Proficiency in navigating and differentiating between multiple databases

o Thorough understanding of what each strategic planning tool does and how it is best used

o Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent

o Recommending appropriate tools to use to internal teams based on project needs

  • Ability to communicate clearly, thoroughly and succinctly both verbally and in written form
  • Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations
  • Demonstrated ability to present material in a logical and strategic manner tailored to the audience
  • Demonstrated understanding of digital and social media, and its execution, from a retail lens
  • Comprehensive understanding of multiple marketing disciplines and how they can best work together to support client goals
  • Strong attention to detail and organization, demonstrated through actions such as:

o Effectively proofing own and others work to ensure accuracy

o Actively and effectively managing timelines and deliverables of multiple projects and ad hoc requests simultaneously to meet pre-determined deadlines

o Demonstrated expertise with key strategies of top 10-20 retailers in US, demonstrated by:

  • Expertise with key retailer’s strategies/priorities and ability to apply this expertise within key client’s business
  • Representing the voice of the retailer and its shoppers within the agency to articulate shopper communication priorities

Who We Are

We make inspiring creative. It’s not always the kind of work that hangs in a gallery, but it’s the kind that inspires people to buy well. We are an enterprise of thinkers and tinkerers armed with tools you won’t find anywhere else. We work hard. We play hard. We make rules. We break rules. We win awards that make our clients happy and your friends jealous. We will help move your career forward. We will challenge you, and we will celebrate successes with you. 
Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Some of our clients are big hitters like Unilever, Kimberly-Clark, and Mondelez. Geometry Global is a WPP company. (NASDAQ: WPPGY). 

Geometry Global is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs. With the high volume of replies, we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience.

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