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Strategy & Planning
Employment Type 
Regular Full-Time

More information about this job






Geometry Global is looking for inquisitive thinkers. We crave talent that’s energized by simplifying complexity and unearthing the human story from marketing jargon and dry functional differences. The strategic planner at Geometry Global has a pulse on human drivers and behaviors. We crafts actionable human insights that results in pivotal ideas. We represent the voice of shoppers and retailers from strategic planning through ideation and activation. The strategic planner ensures Geometry Global success by leveraging client research, secondary tools, social observations and agency intelligence against client business challenges.

What You'll Do

  • Partner with agency teams (account and creative) to understand client requests and ensure the necessary information is received to deliver on requests
    • Attend and participate in agency meetings
    • Follow through on requested deliverables within specified timelines with client, agency business, and project objectives in mind
  • Contribute to and prepare key elements for briefing sessions and ongoing work and brief the creative team
    • Utilize the appropriate planning tools to identify information to help the client or account teams best address planning requests
    • Research facts sourced from client-owned, third party/syndicated sources
    • Distill facts into key relevant background information to inform the creative brief
    • Define project opportunity and specific insight with most important behavioral points of influence
    • Work with planning and account team to draft/refine the pivotal brief for creative kick-off
    • Brief the the creative team
    • Bring supporting research documentation to all creative briefings
    • Collaborate across departments to help teams during project kick-offs
  • Help identify the direction or strategic opportunity by leveraging mechanisms and key planning tools and provide to account team
    • Identify channel/category themes and trends; create materials to be distributed to the account team
    • Locate and communicate retailer preferences
    • Help locate key insights and frame POVs with support from manager
  • Maintain expertise with key strategies of top 10-20 retailers in US
  • Maintain expertise with key retailer’s strategies/priorities and provide guidance for application of this expertise within key client’s business
  • Represent the voice of the retailer and it’s shoppers within the agency to articulate shopper communication priorities
  • Demonstrate the agency’s depth of expertise within retail strategy and activation
  • Manage the overall process through which the agency completes competitive/category/channel reviews
  • Partner with members from across the agency to source relevant data points
  • Manage the scope and deliverable
  • Support the completion of the learning summary / reporting of findings
    • Oversee/ensure socialization of learning across agency teams
  • Work with Senior Planners to conduct and analyze research related to programs and ad hoc requests; combine key case studies into general support documentation
  • Partner with Senior Planner to develop planning bids and proposals as needed
    • Draft proposals for internal survey projects
    • Assist in proposal development
    • Coordinate cost estimates and other details for project plans and timelines
    • Manage approved supplier lists and information


Our Ideal Candidate

  • Bachelor’s degree in Advertising, Marketing, Communications, behavioral studies field or the equivalent combination of education and experience
  • 2-3 years of experience in at least one aspect of strategic planning or related field
  • Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent
  • Working knowledge of key priorities, retailer-specific guidelines, and strategic initiatives of top retailers
  • Understanding of human behavior and how it impacts shopper decision making
  • Ability to communicate clearly, thoroughly and succinctly both verbally and in written form to build relationships internally and with the client teams
  • Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations
  • Can present material in a logical and strategic manner tailored to the audience
  • Proactive approach, demonstrated through actions such as:
    • Identifying opportunities and solutions to be helpful without being prompted
    • Working with Account teams to identify opportunities to address client needs outside of client requests
  • Strong attention to detail and organization, demonstrated through actions such as:
    • Effectively proofing own and others work to ensure accuracy
    • Actively and effectively managing timelines and deliverables of multiple projects and ad hoc requests simultaneously to deadlines

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