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Associate Director, Analytics

Associate Director, Analytics

ID 
2017-2479
Category 
Data Analytics
Employment Type 
Regular Full-Time
Location 
US-OH-Akron

More information about this job

 

Attention challengers of normal. We need curious people. The kind of people who know that ideas sometimes have to be wrestled to the ground and other times taken out for dinner. We need people to make ideas that move people. Is it fun? Yep. Is it hard work? Yep. We have good coffee. We will pay you. You will grow. Come on in, the water is fine.

Summary

Leads the Analytics team by providing analytics-based strategic insights and direction to aid in the development of reporting and analysis for clients. Working closely with the Account Management, Creative, Strategy, Research, and Media teams, provides an internal consultative perspective on analytical tools, measurement, and testing. Supports the agency new business opportunities as requested.

What You'll Do

Thought leader to account teams (agency and client) on campaign planning and campaign effectiveness, with respect to:

o   Define key metrics and set goals

o   Develop test and control methodologies and design

o   Independently analyze and interpret media performance  

·         Lead the development of analytical plans and strategies to improve the effectiveness of communications programs

o   Function as the subject matter expert for analytical tools and techniques, including testing

o   Research innovative and cutting edge techniques and methodologies

·         Support agency new business process, as directed

o   Download and verify quality of data using Excel

o   Highlight trends in data and communicate to team

o   Complete complex analysis and create compelling visualizations for data

·         Responsible for the management and development of the Analytics team

·         Lead the Analytics team in reviewing reports, data sets, create PowerPoint presentations, data visualizations, report outputs

·          Lead day-to-day analytics projects and assignments, including:

o   Resource allocation

o   Project plans

o   Report prototypes

·         Recommend and design appropriate analytic methodology and approach based on

o   Business research

o   Discussions with the team

o   Feedback from account and client teams

·         Review client deliverables for accuracy and manage to timelines

·         Review the work of Analytics team members and provide feedback and recommendations

·         Enter time reports once a week, at a minimum, and expense reports within 10 days of incurred expense

·         Approve time once a week, at a minimum, and approve expenses within 2 days of receipt

·         Handle other duties as assigned by supervisor

Our Ideal Candidate

·         Bachelor’s degree in quantitative field

·         Minimum of 8+ years of experience performing and leading analytics initiatives

·         Strong analytical skills and experience designing analytical solutions to address business problems

o   Proficient knowledge of SAS, SPSS, SQL, or R

o   Critical thinking; draw conclusions, find creative solutions, structured problem-solving approach

·         Ability to build relationships across team, departments, vendors and clients

o   Collaborate and communicate complex, technical concepts to non-quantitative audience

·         Ability to effectively manage timelines and deliverables of multiple projects simultaneously

·         Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc.

·         Strong reporting background, from conception to delivery (Excel/VBA, Tableau, Spotfire, etc.)

·         Proficient in multi-channel analytics, including web analytics

·         Strong foundation in data mining/statistical techniques

·         Strong understanding of data base management

o   Data base techniques

o   Data warehouse

o   Normalizing tables

o   Relational design

Who We Are

We make inspiring creative. It’s not always the kind of work that hangs in a gallery, but it’s the kind that inspires people to buy well. We are an enterprise of thinkers and tinkerers armed with tools you won’t find anywhere else. We work hard. We play hard. We make rules. We break rules. We win awards that make our clients happy and your friends jealous. We will help move your career forward. We will challenge you, and we will celebrate successes with you. 
 
Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Some of our clients are big hitters like Unilever, Kimberly-Clark, and Mondelez. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com 

Geometry Global is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs. With the high volume of replies, we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience.

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